SALT
Summary
Dubai’s extreme weather during the summer may deter people from going outdoor, but that’s about to change because Salt gives everyone a reason to go outside. Being the first food truck in the country, Salt is more than just food truck, it stands for a lifestyle movement that forms a unique community that appreciates freedom of expression
Solution
The name Salt is taken from the fact that salt is the most basic ingredient in any food. Without the right amount of salt, any food will taste bland. Analogous to life, adding the “salt of life” will turn everyone’s life that much better and more exciting. To illustrate the feeling of real salt, the logo is kept white with some grain effect. It is also kept as simple as possible to illustrate that this is the basic need in everyone’s life.
