SLF LOVE
Summary
A fresh take on supplements, SLF Love is an invitation for everyone to love themselves better, through their supplement products.
The idea was conceived by a team of husband and wife at the start of Covid-19 pandemic, where personal health matters more than ever. SLF Love is here to support super-women with fast-paced lifestyles to improve their physical and mental well being.
Solution
The supplement scene has taken a new face lately, leaving behind the scientific and healthcare oriented identity as a hygiene factor of the industry, and more towards the integration of supplement into lifestyle.
Keeping this in mind, our approach in creating the identity for SLF Love is that the brand must look trendy, uplifting and creative. When the color palette is paired with the patterns, the whole brand comes alive as a lifestyle that is fun, active and dynamic.
Oh, we even had fun hiding a face in the logo, can you see it?